I thought TrueType fonts were for text only. How do logos work as TrueType
Most people naturally associate TrueType
fonts with text. Arial, Courier New and Times New Roman are all examples
TrueType fonts containing
text. There is, however, another standard TrueType font called Wingdings
that contains symbols instead of text. Typing abc produces
symbols rather than text. We use a similar principle when producing a
logo as a TrueType font. The logo is split into multiple characters and
when the font is selected and you type the associated characters such
as abc you logo is displayed on screen.
Why do you need to split the logo into multiple characters?
We limit the complexity of a single cell within a TrueType
font to ensure that it will display and print correctly
at all sizes with all printer and screen drivers. In many cases we are able to use a single character but will split the logo if required.
Can any logo be produced as a TrueType font?
Almost all logos can be produced as a TrueType font, although there are a few exceptions. For example logos containing very complex, graduated colour
may not be possible. Please contact us if you need confirmation
as to whether it is possible for us to produce your logo.
Can colour logos be made into a TrueType font?
there is no support for colour within the TrueType font definition
it is possible to create TrueType fonts containing
versions of the logo
which are colourable. We produce the font with each separate
colour of the logo associated with a different character. Then using
the colour capability of your application, the colour of each character
is set to the required value.
As an example the Formula
Solutions logo contains three colours; blue, green and black. In
our own font we have split the logo
so that the a and b are
associated with the blue section, the c with the black section
and the d with the green section.
As long as your application supports the required colours and allows
the colour of TrueType text to be changed you will be able to use colourable
Is there a limit to the size that I can use my TrueType logo?
The only limitations are those imposed by your applications. Almost all applications support very large point sizes so this is rarely an issue.
Will my logo work with all my applications?
Any Windows application that supports TrueType fonts will be able to
use the logo. For colourable logos the application must support colouring
of TrueType fonts. You can perform a simple test by typing in some regular text and see if you can colour the text the desired colour.
What resolution is a logo as a TrueType font?
Like standard text TrueType fonts, the logo is defined as a perfect
outline which is resolution independent. The only time resolution becomes
relevant is when the image is output to either the screen or a printer
at which point the image will be created by Windows at the resolution
of the output device. Therefore if you are using a 1,200 dpi printer the
resolution of your logo will be 1,200 dpi.
How much does a TrueType logo cost?
The cost is dependent on the complexity of the logo and the number of
colour masks that are required. For a free quotation please contact our sales
Do I have to pay a user licence?
No, there is a licence,
but it isn't a user licence. We believe it is simpler to issue a region
licence. The standard cost covers all users within one organisation
within one country. We can also supply a licence which covers Europe
Ive heard the term embeddable related
to TrueType fonts. What does this mean?
TrueType embedding allows a document containing a TrueType logo to be
sent to a user that does not have the font installed on their system.
There are three main levels of embedding that can be set for a TrueType
None - This option does not allow a font to be embedded and
is most often used by companies that wish to closely control the distribution
of the logo.
Editable - Allows the user to view, edit and print the document
without the font being installed on their system. The user will not
be to use the font in other documents. This is the most common embedding
level for TrueType logos.
Installable - This offers the same features as the Editable
option with the added benefit that the TrueType font is permanently
installed on the users computer. This level of embedding allows TrueType
logos to be simply and quickly distributed throughout a organisation,
but also reduces the control of the distribution of the logo.
We can supply TrueType logos with any one of the above levels of embedding
configured. Click here for a more detailed look at
Do documents containing TrueType logos have smaller file sizes than
those using graphic images?
Yes, the reduction in file sizes can be quite dramatic. Not only does
this save on required disk space, but smaller documents load, save and
print significantly quicker. Click here for a
detailed comparison of file sizes.
I have several versions of our company logo. Can they all be added in
Yes, we generally keep related logos
within a single font. It is quite common for companies to have a
logo which can be
used on its own, with
the company name to the right and also with the company name below.
In this example the logo on its own could be accessed using ab,
the logo with text to the right using cdef and the logo with
text below using ghij.
I will need to distribute my TrueType fonts to a large number
of users. Are there any tools that can help with this?
Yes, we have a utility called the TrueType Font Administration utility
(TTF Admin) which we can configure so that just a single EXE file is
distributed to all your users and they simply run the file. The utility
can be configured so that old fonts can be removed as well as new ones
added. TTF Admin uses version control to ensure that newer fonts are
not replaced with older ones. Please contact our sales
department for more information.